Shaping better
Oral Habits
Shaping the experience for the customers
of a toothbrush subscription service.
UX
Customer Journey
Visual identity
Habits Oral Care
Visit live site
Overview
Habits Oralcare offers a subscription service that delivers toothbrushes with personalized delivery options. The company needed an intuitive digital experience to help customers easily select their preferred products and set delivery frequencies.
The Problem
Although a proof of concept for the subscription service had been tested, the user experience had to be crafted in a seamless way to reach and attract first-time customers. To support growth and customer retention the company required an enhanced and intuitive interface that would simplify the decision-making process and provide a seamless journey for their users.
Project
Visual identity
User Experience
Web Design
My role
Prototyping
User test
Design
Tools
Miro
Figma
GIMP
Timeline
2024
20 Weeks
